Potential and strategy for ecotourism development in the coastal area of Paranggupito Sub-district, Wonogiri District, Indonesia
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Abstract. Afifah RN, Alfiyah LK, Bernadetta MP, Simanjuntak MPD, Setyaningrum M, Sunarto, Setyawan AD. 2025. Potential and strategy for ecotourism development in the coastal area of Paranggupito Sub-district, Wonogiri District, Indonesia. Indo Pac J Ocean Life 9: 12-25. Ecotourism emphasizes environmental conservation while supporting nature preservation and local community welfare. It arose as a response to the harmful effects of conventional tourism, such as ecosystem damage, biodiversity loss, and community disruption, aiming instead for responsible tourism that protects nature. This study aims to determine the management conditions of Karang Payung, Nampu, and Klothok Beaches in Paranggupito Sub-district, Wonogiri District, Central Java, Indonesia and the potential of TAO (Tourist Attraction Objects) that have been operating, as well as beach development strategies. Data collection was carried out by observation and interviews using simple random sampling method to 102 people throughout the beach, which was then analyzed by ADO ODTWA (Analysis of Operational Areas of Objects and Natural Tourism Attractions) method to determine the potential feasibility of the area, then continued with SWOT (Strengths, Weakness, Opportunity, and Threats) analysis as a development recommendation. The results of the ADO ODTWA analysis show that the accessibility aspect of Nampu Beach has a feasibility index on the facilities aspect of 59.50% (not feasible). The accessibility index of Karang Payung Beach is 60.29% (not feasible), and the facility index is 65.71% (not feasible). The results of this analysis indicate the necessity for improvement and development of attractions and accessibility. The results of the SWOT analysis on Nampu Beach and Karang Payung Beach necessitate the formulation of a strategic plan.
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